At the intersection of merchandising expertise and strategic vision, we guide brands in navigating the luxury retail landscape. Our consultancy blends analytics with spatial design to deliver retail strategies that not only perform but also inspire.
We provide comprehensive merchandising and buying services designed to deliver a seamless omni-channel business solution. By curating product assortments and developing impactful visual merchandising strategies, we help retailers unlock growth, strengthen brand identity, and create meaningful customer connections across every touchpoint.
We partner with brands to translate creative vision into commercial success. From assortment planning to retail strategy, we ensure your products resonate in the right spaces and with the right audiences. By aligning data-driven insights with merchandising expertise, we position brands for long-term growth in today’s competitive retail landscape.
We offer a personalized approach to styling, designed around your lifestyle and preferences. Whether you love the thrill of shopping or prefer a curated wardrobe without stepping foot in a store, we create a tailored dressing experience that reflects your individuality and elevates your everyday.
Founded by Ashley Yaffe, an industry leader with over 15 years of experience in luxury retail, Paperwhite Consulting is more than a consulting firm—it’s a reflection of a deep commitment to the art of fashion and a standard of excellence.
Ashley’s career is rooted in entrepreneurial beginnings. As a teenager, she sharpened her skills in Excel while working at her mother’s small accounting business—an early experience that fostered both a love for problem-solving and a passion for helping businesses grow. Today, that foundation informs her mission: to guide brands and retailers toward sustainable growth, strategic clarity, and elevated retail experiences.
About Ashley
Our Approach
Our service includes a comprehensive consult to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule. We also offer a suite of quality products that will help you get there quickly and smoothly. That’s how we ensure your success.
